Rice-A-Roni, a subsidiary of PepsiCo, is an iconic brand that has brought savory meals to families for over six decades. The San Francisco treat has been a ticket to great taste and bold flavors. In 2021, Rice-A-Roni tapped AU to develop its social strategy and creative direction, helping the brand connect with the modern-day family who is always on the go and looking for meal solutions where you don’t have to sacrifice great taste for convenience.

I delivered a creative look and feel to elevate the Rice a Roni brand across identified social channels, increased brand and consumer engagement, and developed a content calendar with corresponding imagery to allow for ongoing social currency and relevant placement to address target audience needs.