McCormick

Service:
Branding, Packaging, Logo Design

Client:
McCormick

Year:
2022

Authentique was tasked to developed a new branding for McCormick’s new spice line to engage and celebrate the legacy of Diasporic cuisine. Although client didn’t move forward with our concepts due to internal needs, this was a great exercise to explore typography, illustration in a unique way.

My concept for “H&H” pays homage to both Hercules Posey & James Hemings for playing instrumental roles in shaping American cuisine.

Illustrations of Monticello were self drawn.
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