Xing Fu Tang specializes in the best handmade caramelized brown sugar boba from Taiwan. The Atlanta location opened in August 2022. As a marketing manager for Xing Fu Tang, I planned and designed marketing materials and social graphics to kick off and promote their grand opening. These include executing ideas before, during, and after the event. XFT GA has been doing really great since its opening. I work closely with store managers to plan in-store experiences and continually create eye-catching graphics sustain their success. (designed all in-store and social graphics, photographed drinks/ event documentation)

BIG WINS:

• Established strong brand recognition across social channels.

• Successful grand opening. Line extended to the back of store building 1 hr before opening time.

• Grew IG followers to 1K by grand opening month

• Gained 400+ followers on instagram within 1 month of opening

• Current IG followers: 5,356 and growing
  (1461.9% increase since May 22)

• Executed and coordinated VIP nights where food bloggers and influencers come together for drink tastings