The Country Music Association Foundation (CMAF), is the charitable arm of the Country Music Association. We created social media graphics to support their programs, events, and initiatives.

The MIOSM (Music in Our School Month) - The ask was to create a campaign that addresses the benefits of Social Emotional Learning (SEL) while influencing conversation around the utility of music when managing the complex emotional state of students.

Harmony Hall: Music Expression is the theme that will take audience to discover how music has the power to give insight into your emotions and provides a roadmap to find your inner harmony.

This was accomplished by developing compelling campaign messages and social tactics that triggered engagement by way of hand-drawn illustrations (character and backgrounds) and storylines that used key audience insights.

Illustrations collaboration with my amazing co-worker friends:
Ariel Chapman & Lamar Vason.